Thursday, April 07, 2005

For Class April 14

Bring at least three (3) options of EACH of the following (for a total of twelve options):

Project 1.2.A
Using all 9-point Helvetica Neue Regular, and only the distance between text elements and orthogonal ornament (vertically and horizontally oriented boxes and lines) to establish a hierarchy.

Project 1.2.B
Using all 9-point Helvetica Neue Regular, Helvetica Neue 45 Light, Helvetica Neue 75 Bold, and/or Helvetica Neue 25 Ultra Light, the distance between the text elements and orthogonal ornament (vertically and horizontally oriented boxes and lines) to establish a hierarchy.

Project 1.2.C
Using all Helvetica Neue Regular, vary size and the distance between text elements and use orthogonal ornament (vertically and horizontally oriented boxes and lines) to establish a hierarchy.

Project 1.2.D
Using all Helvetica Neue Regular, Helvetica Neue 45 Light, Helvetica Neue 75 Bold, and/or Helvetica Neue 25 Ultra Light, vary size and the distance between the text elements and useorthogonal ornament (vertically and horizontally oriented boxes and lines) to establish a hierarchy.

Print out your options on a laser printer, and trim to 8.5" x 8.5". These will not have to be mounted at this point.

Type and print out the text from Project 3.

Read Chapter 6 of The Clair Book

Read the Bringhurst handout on page proportions.